The biggest month-on-month increase in June was at The Times of Israel, which saw its visits almost double to 23.7 million in the US (up 98%). The other newsbrands to report month-on-month growth were Newsbreak (up 6%), SFGate (4%), USA Today (3%), and LA Times and India Times (both 1%). Similarly six sites reported month-on-month growth for August, with this hugely increasing to 35 in September.
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Fastest-growing month-on-month in the top 50 was Advance Local-owned New Jersey news site nj.com (23.5 million visits, up 33% month-on-month) while third fastest-growing was Business Insider (74.4 million, up 21%). It was followed for month-on-month growth in visits by progressive news website Rawstory (20.4 million, up 24%) and Newsweek (up 10% month-on-month). Month-on-month the fastest-growing newsbrand was The Cool Down (24.3 million visits, up 52% compared to January).
The BBC saw the fastest growth among the ten most-visited news sites in the US, followed by People magazine (158.6 million, up 14%) and the most-visited publication overall, The New York Times (494.4 million, up 12.2%). Among the broader top 50 by far the greatest year-on-year growth came at Athlon Sports (41.4 million), which registered an 854% increase in visits compared with the same month last year. The AP was Utforska unika casinospel the fastest-growing top-ten site compared with February 2024, increasing its traffic by 76%, followed by the BBC (up 30%), People (7.1%) and The New York Times (452.4 million, up 6.4%), which remains the most-visited news site in the US. Among the 50 most-visited online newsbrands in the US in February, 11 increased their traffic compared with the month before, while 19 saw decreases of 10% or more. The only sites to lose more visits compared to the month before were CBS News (71.1 million, down 9%), Athlon (down 11%) and another UK site, The Independent (23.6 million, down 11%).
Among the top ten sites in the US, three were up compared to June 2024 (New York Times, People, BBC and Google News) and seven saw an increase compared to May. This is despite The Independent seeing the biggest year-on-year fall in traffic, down 56% to 16.4 million. In July, BBC saw a 15% month-on-month drop in views following the launch of a dynamic paywall for users in the US at the end of June. September was a busier news month, including the assassination of right-wing activist and podcaster Charlie Kirk. Syndication website MSN saw the biggest drop year on year among the top ten by more than a third (39.5% to 144 million visits). Athlon Sports followed Forbes in year-on-year traffic decline with a drop in visits of 48% to 290.3 million, along with AP News (down 46% to 78.5 million visits).
- Some 15 sites saw month-on-month growth, with Newsweek the most visited site to see a boost – up 21% to 82.3 million.
- The only other site in the top ten to see growth both compared to September 2024 and August 2025 was The New York Times, up 9% month on month and 3% year on year to 461.6 million visits in first place.
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- The AP was the fastest-growing top-ten site compared with February 2024, increasing its traffic by 76%, followed by the BBC (up 30%), People (7.1%) and The New York Times (452.4 million, up 6.4%), which remains the most-visited news site in the US.
Mail Online, known as DailyMail.com in the US, also saw a steep traffic drop in May falling 32% year on year to 86.9 million visits per month in the US. The UK-based Sun was the fastest faller, down 59% year on year to 23 million visits per month, according to Similarweb estimates. The biggest year-on-year increases were at The Arena Group’s Men’s Journal, up 309% compared to June 2024 to 25.1 million visits, and Substack, up 57% to 73.9 million visits.
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The New York Times (456.7 million visits) remained the biggest newsbrand in the US by number of visits, followed by CNN (372.8 million), MSN, Fox News and People. At the other end of the list however, Microsoft news aggregator MSN (247.4 million visits) and News Corp’s New York Post (124.9 million) saw the biggest year-on-year slumps at 17% each. People (up 30% year-on-year), USA Today (up 20%) and Yahoo Finance (up 14%) saw the biggest increases in visits compared to February 2023. Last month The Independent also featured among the ten fastest-growing sites in the top 50, as it seeks to grow its US foothold. The New York Times remained the biggest newsbrand in the US by number of visits, followed by CNN, MSN, Fox News and Yahoo Finance (150.1 million visits) which knocked People out of fifth position.
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